Three of the most popular healthy eating approaches — keto, paleo and low-carb — are often confused with one another. While they share some similarities, they have distinct principles, food lists and goals. Understanding the differences helps you choose the right approach for your needs.
Keto is a specific high-fat, very low-carb diet designed to induce ketosis. It requires strict macro tracking: 70-75% fat, 20-25% protein, 5% carbs. Net carbs must stay under 25g per day. Unlike the other approaches, keto has a clear biochemical goal: to shift your metabolism to burning fat for fuel.
Paleo focuses on eating like our Palaeolithic ancestors: whole foods, no processed products, no grains, no dairy and no legumes. However, paleo allows unlimited fruit (which is too high in carbs for keto) and sweet potatoes. Paleo is not designed to induce ketosis — it’s about food quality rather than macros.
Low-carb is a broad category that simply means reducing carbohydrate intake. This might mean 50-150g carbs daily — higher than keto allows. Low-carb can reduce blood sugar and support weight loss without necessarily inducing ketosis. It’s more flexible than keto but typically less dramatic in results.
If your primary goal is rapid weight loss, metabolic health or managing blood sugar, choose keto. If food quality and ancestral eating appeal to you, try paleo. If you want a sustainable reduction in carbs without strict tracking, low-carb may suit you. Explore our keto breakfasts and keto snacks to see how satisfying keto eating can be.